Following Mary Kay's Sep 1 global platform announcement (covered in our Sep 7 note), Direct Selling News reported on Sep 9, 2026 that Mary Kay Germany is launching the Beauty Is More Beautiful Shared campaign locally, with activations beginning October 1 in Munich and an InStyle influencer event planned for November as Mary Kay Germany approaches its 40th anniversary. The global platform (Grey) spans 40 markets and mixes digital, influencer, out-of-home, and experiential work aimed at next-gen beauty buyers and Independent Beauty Consultants.
Why it matters: it shows how a classic demo brand adapts a global campaign for one country's field and media.
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