Direct Selling News reported on Sep 9, 2026 that Farmasi plans to officially launch operations in South Korea in 2027, with localized product and marketing, education and training resources, influencer community initiatives, and market-specific digital platforms. President Emre Tuna framed the move as building on 2026 international momentum and entering a market that has shaped global beauty, aiming for a lasting community rather than a simple market entry. The company said it now operates in more than 60 countries. Separately, DSN reported Steve Kim named General Manager for South Korea (Sep 10).
For party-plan home offices watching Asia expansion, Korea remains a high-bar beauty market - localization and field education usually matter more than a logo swap.
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